| "We will perform with the passion of the musicians who use our products by consistently exceeding their expectations of quality, value, innovation and service." What is Fender? It's many things to many people. For professional musicians, Fender is the one and only—the maker of the world's finest instruments. For collectors and enthusiasts, Fender is tradition—the company that started it all. And for beginners, Fender is value—a wise investment in a lifetime of music. Most of all, Fender is a group of people working together who share one common denominator: a universal love of music and the desire to share it with the world. That’s what Fender is, and that’s what Fender always has been. And by adhering to the most basic ideals, that’s what Fender always will be.
| Basic Principles | | • | Our success depends on keeping an eye on the future without ever forgetting our past. | | • | We are dedicated to preserving our musical heritage and bringing the gift of music to future generations. | | • | While deeply rooted in American culture, Fender is an international company. | | • | Our customers are the musicians and aspiring musicians worldwide who use or want to use our products. | | • | All musicians, from novice to professional, should be able to buy a quality Fender product that lets them express their musical passion as they desire. | | • | Every employee is dedicated to continuing the spirit of innovation on which Fender was founded. | | • | Every person who deals with or works for Fender will be treated with respect and as an important part of our ongoing tradition. | | • | We will maximize the use of the manufacturing resources that we own and have developed, while maintaining profitability and meeting the demands of our customers. | | • | Our financial goals are to achieve sustained and controlled growth, to maintain long-term profitability and to enhance equity values. | | • | As a company and as individuals, we will not compromise on our integrity or the integrity of our products. |
We enjoy continued success as a company by never forgetting these ideals—they are the reasons that we come to work in the morning, and the reason that we keep coming back.
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